About
working across product, brand
and the systems that hold them together.
Right now I'm freelance, ex-Amazon, working in AI Product and UX. Most recently I led design on the Creator Experience. Before that, I managed UX for Alexa+. Earlier at Amazon Devices Design Group I led UX across the Echo device portfolio for two and a half years. At AWS I was the sole UX designer on IoT TwinMaker. Earlier still, I built the Reseller Central design system from scratch. Before Amazon I spent more than a decade running creative direction at agencies, including redesigns of MarcJacobsBeauty.com and KatVonDBeauty.com.
What I Do
Three things at once.
The work I do well sits at three places most designers' careers don't. I do product UX day to day. I came up in brand and creative direction. And I build design systems to keep both honest.
What you'd hire me for:
· UX strategy and vision on zero-to-one products
· Building or growing design systems, with the tooling that drives adoption
· Brand experience and creative direction for product-led teams
· Senior creative partnership for founders, CPOs, and CMOs
How I Work
AI is part of how I work.
Work that used to need a team and a month now ships in weeks. Multiple prototype directions where I used to commit to one. Stakeholder presentations as working interfaces, not slide decks. Cost down. Speed up.
The leverage comes from the toolkit. Figma and Figma Make for design and prototyping. Claude for prototype iteration and stakeholder review through Amazon's Quick Suite. The craft has not changed. The output has.
This site is the practice in action. Designed and directed by me, coded with Claude. Weeks from concept to launch.
What Others Say
What people who've managed me say.
One of those rare design leaders who consistently elevates both the work and the people around him… highly recommended for Principal UX, Design Management, or Creative Director roles.
An exceptional UX leader who combines strong management capabilities with hands-on design expertise. Translates complex ideas into clear, compelling user experiences. Coaches team members into high-performing contributors.
Recognition
Where the work has shown up.
Featured in Graphis, GDUSA, Print, Step 100, The American Advertising Awards, Telly Awards, TASCHEN, and at several US film festivals.
I was Art Director on Flavor and Fuel: A Story of Modern Craftsmanship (2014), a short documentary that won across 15 independent film festivals.
Nielsen Norman Group–certified UX Designer. Specialization in Interaction Design. Credential ID 1031034.
BFA in Visual Communication Design from the University of Washington. 4.0 GPA. Dean's List honours.
Personal
Trained Swiss. Still making things.
I trained as a Swiss Modernist. Müller-Brockmann grids. Akzidenz-Grotesk. Helvetica's discipline. The site's typeface (Brockmann, by atipo foundry) and reductive colour palette are a small nod to that lineage.
Outside work I make interactive art and hand-made goods. The practice has informed every commercial project I've delivered. I'm into sculpture, architecture, mixing vinyl and well-set type. The art keeps the rest sharp.
Beyond product, I direct film and design editorial. See selected direction and editorial work →
Get in touch