02 / Direction · Film · California Film Awards Gold
Flavor and Fuel
A Story of Modern Craftsmanship. Short-film campaign for Microsoft Dynamics built around two unlikely customer portraits.
The Campaign
Flavor and Fuel was a Microsoft Dynamics campaign exploring how two unlikely customers, a Formula 1 racing team and a craft brewer, share the same obsession with precision and craft. The awards reel above frames the campaign. The full mini-documentary sits below for the long view.
The Mini-Documentary
Inside Lotus F1’s race shop and New Belgium Brewing’s production floor. Two stories of obsessive craft, one platform running underneath both.
Recognition
- California Film Awards · Gold
- Columbia Gorge Film Festival 2014 · Official Selection
- Film Crash · Official Selection
- IndieFest USA · Official Selection
- San Jose International Short Film Festival · Official Selection
- Tri-Cities International Fantastic Film Festival · Official Selection
- Cincinnati Film Festival · Official Selection
- Mississippi International Short Film Festival · Official Selection
Channeling The Muse
One of my strongest memories of this project was the taste of 15-year-old scotch and the smell of a fire that hadn’t gone out for 100 years. The smoky warmth of the experience stays with me to this day. This was a sharp contrast with the high-tech world I lived in during this gig. The pure adrenalin of racing was at the forefront of my mind, so I tended to blast hard, thumping beats from the dancehall to the biker bar. And it was all perfect.
Credits
- Art Director
- Client: Microsoft Dynamics
- Agency: Garrigan Lyman
- Year: 2014